Advertising Terms of Service

Last updated: May 12, 2026

1. Introduction

These Advertising Terms of Service ("Terms") govern the purchase and display of advertising space on the WWL Radio website (wwlradio.uk). By purchasing advertising space, you ("Advertiser", "you", or "your") agree to be bound by these Terms.

WWL Radio is a registered charity (Charity No. 1197778) based in the United Kingdom. We reserve the right to modify these Terms at any time, and such modifications will be effective immediately upon posting on our website.

2. Advertising Placement and Availability

2.1 Ad Positions

WWL Radio offers advertising space in the following positions:

• Top Position: Displayed after the hero section and before main content on all pages
• Bottom Position: Displayed before the footer on all pages

2.2 Page-Specific Restrictions

Listen Now Page: The "Listen Now" page (player/listen-live) only supports mobile advertisements (300×250 pixels). Desktop advertisements (728×90 pixels) will not be displayed on this page. Advertisers purchasing ad space that may appear on the Listen Now page must provide a mobile-compatible advertisement.

2.3 Ad Sizes

• Desktop: 728×90 pixels (leaderboard format)
• Mobile: 300×250 pixels (medium rectangle format)

Advertisers may choose to provide both desktop and mobile versions, or select device-specific targeting (desktop only, mobile only, or both).

3. Pricing and Payment

3.1 Pricing Structure

Advertising is priced at £5.00 per week. Advertisers may purchase advertising for a minimum of 1 week up to a maximum of 52 weeks.

3.2 Payment

All payments are processed securely through Stripe. Payment must be completed in full before the advertisement is activated. We accept major credit and debit cards.

3.3 Refunds

Refunds are not available once an advertisement has been activated and displayed. In exceptional circumstances, WWL Radio may, at its sole discretion, consider refund requests on a case-by-case basis.

4. Ad Content Requirements

4.1 Content Standards

All advertisements must comply with the following requirements:

• Content must be legal, decent, honest, and truthful
• Advertisements must not contain offensive, defamatory, or discriminatory content
• Advertisements must not promote illegal activities, gambling, or adult content
• Advertisements must comply with UK advertising standards and regulations
• Advertisements must not infringe upon intellectual property rights of third parties
• Advertisements must not contain malware, viruses, or malicious code

4.2 Image Requirements

• Images must be in JPEG, PNG, or WebP format
• Maximum file size: 4MB per image
• Desktop images must be exactly 728×90 pixels
• Mobile images must be exactly 300×250 pixels
• Images must be clear, professional, and of high quality

4.3 Link URLs

Advertisers may provide a destination URL for their advertisement. This URL must be valid, accessible, and must not redirect to prohibited content. WWL Radio reserves the right to reject or remove links that violate these Terms.

5. Ad Activation and Duration

5.1 Activation

Advertisements are activated automatically upon successful payment confirmation. Activation typically occurs within a few minutes of payment completion, subject to webhook processing.

5.2 Duration

The advertisement will be displayed for the duration specified at the time of purchase. The expiration date is calculated from the purchase date based on the number of weeks purchased. Once expired, the advertisement will be automatically deactivated and removed from rotation.

5.3 Rotation

Advertisements are displayed on a random rotation basis. Multiple active advertisements for the same position will be randomly selected on each page load. WWL Radio does not guarantee specific placement, frequency, or positioning of advertisements.

6. Prohibited Content

WWL Radio reserves the right to reject, remove, or refuse to display advertisements that:

• Contain false, misleading, or deceptive claims
• Promote products or services that conflict with our charitable mission
• Contain political content or endorsements
• Promote tobacco, alcohol, or other substances harmful to health
• Contain content that could be harmful to our hospital patient audience
• Violate any applicable laws or regulations
• Are deemed inappropriate by WWL Radio in its sole discretion

7. WWL Radio's Rights

7.1 Content Review and Approval

WWL Radio reserves the right to review all advertisement content before activation and to reject, modify, or remove any advertisement that does not comply with these Terms or our editorial standards.

7.2 Right to Refuse

WWL Radio reserves the right to refuse any advertisement or advertiser at any time, for any reason, without explanation or liability.

7.3 Modification of Service

WWL Radio reserves the right to modify, suspend, or discontinue the advertising service at any time. In such cases, active advertisements will be refunded on a pro-rata basis for the unused portion of the advertising period.

8. Advertiser Responsibilities

8.1 Accuracy of Information

Advertisers are responsible for ensuring that all information provided (including contact details, URLs, and ad content) is accurate and up-to-date.

8.2 Intellectual Property

Advertisers warrant that they have the right to use all content, images, and materials included in their advertisement and that such use does not infringe upon the rights of any third party.

8.3 Compliance

Advertisers are responsible for ensuring their advertisements comply with all applicable laws, regulations, and industry standards, including but not limited to the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code).

9. Tracking and Analytics

WWL Radio provides basic tracking statistics including view counts and click counts for each advertisement. These statistics are available through the admin interface and may be provided to advertisers upon request. WWL Radio does not guarantee the accuracy of these statistics and provides them on an "as-is" basis.

10. Limitation of Liability

WWL Radio shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from the use or inability to use the advertising service, including but not limited to loss of profits, data, or business opportunities.

WWL Radio's total liability for any claims arising from the advertising service shall not exceed the amount paid by the advertiser for the specific advertisement in question.

11. Indemnification

Advertisers agree to indemnify and hold harmless WWL Radio, its officers, volunteers, and affiliates from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

• The advertiser's breach of these Terms
• The content of the advertiser's advertisement
• Any infringement of third-party rights by the advertiser's content
• Any claims related to the products or services advertised

12. Termination

WWL Radio may terminate or suspend an advertisement immediately, without notice or refund, if:

• The advertisement violates these Terms
• The advertiser engages in fraudulent or illegal activity
• WWL Radio receives complaints about the advertisement
• The advertisement is deemed inappropriate or harmful

13. Data Protection

WWL Radio will process personal data provided by advertisers in accordance with our Privacy Policy and UK data protection laws. By purchasing advertising, you consent to the processing of your personal data for the purposes of managing your advertisement and communicating with you about your purchase.

14. Contact Information

For questions about these Terms or the advertising service, please contact us:

WWL Radio
Email: info@wwlradio.uk
Website: wwlradio.uk/contact

15. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or the advertising service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Acceptance of Terms

By purchasing advertising space on WWL Radio, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service. If you do not agree to these Terms, you must not purchase advertising space.